🔹 What is Google Ads? A Complete Introduction for Beginners

📢 Google Ads Notes for Freshers

🌐 1. What is Google Ads?

Google Ads is an online advertising platform by Google where businesses pay to display ads. Ads appear in Google search results, on websites, YouTube, and apps.

📊 2. Types of Google Ads Campaigns

Type	Details
🔍 Search Ads	Text ads on Google Search results.
🖼 Display Ads	Image/banner ads on websites and apps.
▶️ Video Ads	Ads that play on YouTube videos.
🛍 Shopping Ads	Showcase products with price and image.
📱 App Ads	Promote apps across Google platforms.
🤖 Smart Ads	Automated ads using AI.

📚 3. Basic Google Ads Terms

• Click: When someone taps your ad.
• Impression: When your ad is shown.
• CPC (Cost per Click): What you pay for each click.
• Budget: How much you want to spend daily.
• Keyword: A word that triggers your ad.
• Conversion: When someone completes your goal (purchase, signup).
• Targeting: Who should see your ad (location, interest, etc.).

⚙️ 4. How Google Ads Works

1. Choose a Goal
2. Select Campaign Type
3. Target the Right Audience
4. Select Keywords
5. Create Ads
6. Set Budget and Bidding
7. Launch Campaign
8. Monitor and Improve

🧠 5. Google Ads Structure

• Account: Main Google Ads account.
• Campaign: Main advertising goal/type.
• Ad Group: A group of similar keywords & ads.
• Keywords: Words that trigger ads.
• Ads: Final ads shown to users.

💰 6. Bidding Options

• Manual CPC: You control click price.
• Enhanced CPC: Google adjusts bid to get more results.
• Maximize Clicks: Get as many clicks as possible.
• Target CPA: Pay per conversion within a budget.
• Target ROAS: Focus on profit return on spend.

💡 7. Keyword Match Types

Type	Example	Triggers For
Broad Match	red shoes	"cheap red sneakers", "buy shoes"
Phrase Match	"red shoes"	"buy red shoes", "red shoes online"
Exact Match	[red shoes]	Only "red shoes"
Negative Match	-free	Blocks "free red shoes"

🔌 8. Ad Extensions

• Call Extension: Show phone number.
• Location Extension: Show your address.
• Sitelinks: Extra links like "Contact Us", "Blog".
• Callout: Add extra offers like "Free Shipping".
• Price Extension: Show product/service pricing.

🧪 9. Sample Text Ad

Headline: Buy Trendy Shoes Online 👟
Description: Stylish & Affordable. Free Delivery.
Display URL: www.shoestore.com/red-shoes

📏 10. Key Metrics

• Impressions: Ad views.
• Clicks: How many users clicked.
• CPC: Cost per click.
• CTR: (Clicks ÷ Impressions) × 100
• Conversions: Final actions (e.g., purchase).
• Bounce Rate: Users who left without action.

✔️ 11. Best Practices

• Use relevant keywords
• Link ads to proper landing pages
• Use negative keywords
• Test different ads
• Use ad extensions
• Review reports regularly

🧰 12. Free Tools

• Google Keyword Planner – Find keyword ideas
• Google Analytics – Track user behavior
• Skillshop – Learn and get certified
• Google Ads Editor – Offline ad editing

🎁 13. Final Tips

• Start with a small campaign
• Focus on conversions
• Track performance regularly
• Keep testing new ads