Google AdSense – Detailed Notes for Beginners
What is Google AdSense?
Google AdSense is an advertising program by Google that allows you to monetize your website by displaying ads. These ads are created by businesses using Google Ads (the advertiser side).
Think of AdSense as a bridge between advertisers and your website visitors. You earn money when ads are shown or clicked.
How Does AdSense Work? (With Example)
Imagine you have a cooking blog:
- You sign up for Google AdSense.
- Google checks your website and approves it.
- You add the provided ad code to your site.
- Google starts showing kitchen-related ads.
- You earn money when visitors view or click those ads.
Visual Flowchart: How Google AdSense Works
[Advertisers (Pay Google via Google Ads)]
↓
[Google AdSense Network]
↓
[Your Website or Blog (Publisher)]
↓
[Ads Appear on Your Website Automatically]
↓
[Visitors Click/View Ads → You Earn Revenue]
Why Choose AdSense?
- Free to use
- Mobile-friendly ads
- Trusted by millions of bloggers
- Google manages ad content and placement
Types of Ads in AdSense
Ad Type | Description | Example Use |
---|---|---|
Text Ads | Simple text link ads | Sidebar or below post |
Display Ads | Image or banner ads | Header or article top |
Responsive Ads | Auto-adjusts to screen | Mobile layouts |
Video Ads | Short video promotions | In articles or sidebars |
AdSense Requirements
- ✔️ Unique and original content
- ✔️ Own your domain (not free subdomain)
- ✔️ Site should look professional
- ✔️ At least 15-20 published articles
- ✔️ Privacy Policy and Contact Us pages
💸 CPC, CPM, CTR – How You Earn
Term | Meaning | Example |
---|---|---|
CPC | Cost Per Click | You earn when ad is clicked ($0.25/click) |
CPM | Cost per 1000 Impressions | Earned by views ($1/1000 views) |
CTR | Click-Through Rate | Higher = more earnings |
🏦 How You Get Paid
Google pays monthly around the 21st to 26th once your balance crosses $100.
- Payment via bank transfer
- Ensure your bank and tax details are filled in
📋 AdSense Dashboard Overview
- Home – Earnings summary
- Ads – Create/manage ads
- Reports – Performance reports
- Payments – Track payments and bank info
- Sites – Add/manage websites
- Policy Center – Alerts for violations
🚫 AdSense Policy: Do’s & Don’ts
Allowed:
- ✔️ Original and high-quality content
- ✔️ Add Privacy Policy and About Page
- ✔️ Use standard ad placements
Not Allowed:
- ❌ Clicking your own ads
- ❌ Fake traffic or bots
- ❌ Encouraging clicks or misleading users
- ❌ Adult, violent, or pirated content
🧪 Tips to Boost AdSense Revenue
- ✅ Use responsive ad formats
- ✅ Place ads within articles and sidebars
- ✅ Increase traffic with SEO and social media
- ✅ Write long-form and helpful content
- ✅ Focus on high-CPC niches like tech, finance, health
📍 Visual: Ideal Ad Layout
+------------------------------------------------+
| Website Header (Banner Ad) |
+------------------------------------------------+
| Sidebar Ad | Article Content Area |
| | [In-article Ad Here] |
| | Paragraph of text |
| | [Ad between paragraphs] |
+------------------------------------------------+
| Footer (Link Ads or Display Ad) |
+------------------------------------------------+
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