How to Create an SEO-Friendly Website - II

Tips to master SEO

6. Keyword Research

Keyword research is the core of SEO. It tells you which keywords your target audience is searching for so that you can provide them with valuable content.

Keyword Research Tools:

• Google Keyword Planner
• Ubersuggest
• Ahrefs
• SEMrush

Tips:

• Make use of long-tail keywords, as it will reduce the competition level.
• Make sure that primary and secondary keywords are inserted organically in your content.

7. High-Quality Content

Content is the king in SEO. Good, interesting, and informative content not only attracts visitors but also keeps them for a longer time, thus reducing bounce rates.

Content Optimization Tips:

• Write long posts (1,000+ words) that provide value.
• Use headings (H1, H2, H3) to structure your content.
• Include internal and external links to credible sources.
• Optimize images with ALT tags.

8. Optimize Page Speed

Page speed is an important ranking factor for search engines. A slow-loading website increases the bounce rate and decreases the rankings.

Methods to Speed Up:

• Utilize a caching plugin like WP Rocket.
• Optimize images using TinyPNG or ShortPixel.
• Minify CSS, JavaScript, and HTML files.
• Activate lazy loading on images and videos.

9. Be Mobile Friendly

Since most internet traffic comes from mobile devices, a responsive design is no longer optional.

How to Check Mobile Friendliness:

• Use Google's Mobile-Friendly Test tool.
• Select a theme that is fully responsive.
• Avoid pop-ups that disrupt user experience on smaller screens.

10. Set Up Google Search Console and Analytics

Monitoring your website's performance is essential for long-term SEO success. Google Search Console and Google Analytics provide valuable insights into your traffic and keyword performance.

Steps to Set Up:

• Connect your site to Google Search Console to monitor indexing, errors, and keyword rankings.
• Connect Google Analytics using MonsterInsights or through manual integration.